Kool Kool

So what is cool? Or perhaps it’s cooler to say “what is kool?” Yours parent may tell you to be the best you, you can be, or everyone is unique in a way that makes us cool. But what is it to most of the people in a nowadays society? Cool isn’t something that you can see it for yourself, as cool is something that can only be tagged by someone else but yourself. If you just walk around and tell everyone you meet how cool you are, you will surly see that it isn’t cool to put the cool title on yourself.

Cool also change through time and through different group of people, and there is a pattern that everyone will agree to be “cool” in side that specific group of people. One group of people may think that the creator of Dungeon and Dragon (D&D) is the coolest thing ever, but everyone else may consider that to be very nerdy. Fashion on the hand can be cool in a way but if a guy that’s into fashion can be consider “gay” to the other people. So basically what I am trying to say here is that cool isn’t something we can say for sure of what it is or what it takes to be cool.

Cool is like marketing, in marketing you can only get a specific group of people and you need to aim for that. If your advertisement is aiming to too large of a range of people in the end it may make that advertisement weak to all. A good advertisement is to aim to a specific of people, and making something they can all relate and all enjoy…and therefore is cool.

We can however say in general what is cool to most people using the popular culture and consumer marketing. If you got something that everyone need and have but bigger or better…you are cool. In a country that’s heavy toward materialism, you can basically say what you own is what your are. If I got a bigger tv than everyone I know I am cool, and if I have a house that’s bigger than most people I am cool…or am I? It almost sounds like I am say that being rich is cool, and personally I think it is true most of the time. However you can still be cool by doing things in the popular culture like doing Youtube,  however that’s only going to work if people enjoy your performance and what you have to share, or else it will be the totally opposite of being cool. People need to relate to what you do, and what you are doing need to be better…however there are other way of “cool” that is totally different than what I am talking about now.

In high school there is always this one good looking kid that don’t talk much, he site alone and don’t take part of any group activity and somehow that’s really cool for the girls. The silent type of “cool” may somehow suggest he use his brain more than his mouth, but why is that consider cool? By not doing things with the group he present the counter culture of that specific group’s culture and therefore is cool for young people just like in the 70’s counter culture. Those people are cool because they don’t fallow rules and is unique in a way. Many heroes in a police movie is always the rabble, who don’t play with rules and does thing his own way, and that is cool consider by many. I can keep going on and list out examples of what is cool, but in the end I believe cool is something that’s different with everyone, and can’t be lack in to a special category, as its different between groups, nations, ages, races and time.